Insights

Avenue Group Insights

Our Insights section is dedicated to sharing counterintuitive and practical information through entertaining articles.

JANUARY 15, 2018

Motivation is not the Answer

For decades, office walls have been covered with cheesy motivational quotes and imagery that was intended to inspire inhabitants to work harder and strive for success.

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JANUARY 15, 2018

4 Reasons Overworking is Overrated

From an early age, we are taught the value of hard work. “Work harder than the next guy” society tells us. “Work longer hours, sleep less, and grind” we are told.

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JANUARY 15, 2018

Waiting for Tomorrow

Procrastination... Most of us fall victim it. I certainly do at times. Psychology Today reported that as many as 90 percent of college students are chronic procrastinators.

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JANUARY 15, 2018

You Will Not Be Elon Musk

In 1992, Gatorade launched the inspirational "Be Like Mike" television ad that prompted millions of fans to imagine themselves as Michael Jordan with flashy highlights and a...

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JANUARY 15, 2018

The Paradox of Preparing to Start Our Own Business

Before becoming an entrepreneur, I had a good amount of business experience on paper. I boasted over 15 years of corporate experience, including building multi-million-dollar...

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JANUARY 15, 2018

The Value of Off-Time on Your Work

Like countless entrepreneurs, I often have several projects on my plate at any given moment and enjoy the challenge of this balancing act.

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JANUARY 15, 2018

The 3 Questions We Must Ask To Build A Winning Product

“The strength of brand loyalty begins with how your product makes people feel.”- Jay Samit, Digital Media Innovator

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JANUARY 15, 2018

What a Puppy Taught Me About Customer Service

Last year, I adopted a very cute Cheagle (Chihuahua-Beagle mix) named Buddy. Buddy was abandoned by his owner in North Carolina and rescued by an organization in New York.

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